Side-hustlers/Entrepreneurs: Psychographics


To understand the interests and likes of side hustlers/entrepreneurs.

Early Findings



Value Networking

Embrace authenticity

  • They are confident in who they are and are not afraid to show the world.
  • They ride on their true personality, without a need for any smoke-screens to hide who they are.
  • Their laser-focused nature creates no room for pretense.
  • They do not settle for the options availed to them. They create a third option if only two are presented to them.


Not Afraid to Fail

  • Hustlers/entrepreneurs are not afraid or ashamed of their failures.
  • They believe that it will take many runs before eventually being successful.
  • Hustlers/entrepreneurs take big risks. These big risks have the potential of resulting in a big crash.
  • This doesn't stop them. They get right back up and try again!

Additional notes

  • In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.

Proposed next steps:

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