Research Proposal

Experiences that create empathy


To understand how experiences can create empathy through examples and research techniques. The research will help create a campaign for a new Conservation Gallery for the Dianne Fossey Gorilla Fund in Rwanda.

Early Findings

  • A Stanford University project, titled "Becoming Homeless" used virtual reality to guide people through the experience of homelessness. The study found that using VR had a longer lasting impact on participants.
  • USA Today's "The Wall" is an example of an online experience using video, VR and real life stories, designed to create empathy.
  • That Dragon, Cancer is a gaming experience raising awareness for childhood cancers.
  • When creating an experience that creates empathy, it is important to make sure you know your audience.

In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.
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