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Research Outline
Prepared for Lucy D. | Delivered October 8, 2019
Global equestrian industry: market size
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Goals
To identify the global market size of the equestrian industry.
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Early Findings
Global Equestrian Industry
According to
Allied Market Research
, the global equestrian market consists of horse racing and betting, competitive riding and leisure.
According to the Equine Business Association, the global equine industry as a whole is worth
$300 billion
. The top 3 markets include the US, worth
$102 billion
, Europe, which is valued at
$133 billion
, and Canada at
$16 billion
.
According to Beta, the
horse industry is more varied
than any other sector within the agriculture or in the wider leisure industry.
The equine industry can be divided into
2 major categories
: activities based on the use, possession or ownership of horses (Core activities), and suppliers of horse-related goods and services for those core activities (providers to the core).
Activities within the
core segment
range from professional to leisure, as well as semi-professional riders. Hence, this segment involves activities relating to commercial breeders, affiliated sports such as dressage and show jumping, training, and racing. The leisure-oriented activities include the provision of riding lessons, trekking, and tourist attractions.
Providers to the core
are involved in activities such as
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, feed supply, and veterinary services, livery yards, etc.
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key manufacturers
in the global equestrian products and supplies market include Horze-Equestrian, Colonial Saddlery, Gems International, Akash International, Bates Saddles,
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saddle, Berney Brothers,
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Saddlery, Borne Saddlery, and
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.
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