George H.W. Bush Presidential Library and Museum Competitive Analysis

Goals

To determine the competitive landscape for the George H.W. Bush Presidential Library and Museum in College Station, Texas including its direct and indirect competitors. Research will include competitors' product line, quality of products/services, sales tactics and success metrics, marketing, and most popular tours/exhibits.

Early Findings

Direct Competitors (National)

Indirect Competitors (Local/State-Level)

Proposed next steps:

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