Wonder

Research Outline

Prepared for Brianna E. | Delivered April 8, 2020

George H.W. Bush Presidential Library and Museum Competitive Analysis

Goals

To determine the competitive landscape for the George H.W. Bush Presidential Library and Museum in College Station, Texas including its direct and indirect competitors. Research will include competitors' product line, quality of products/services, sales tactics and success metrics, marketing, and most popular tours/exhibits.

Early Findings

Direct Competitors (National)The University of Central Florida published the paper "Analysis of the Tourism Market in Bryan/College Station Texas" identifying a list of direct competitors to the George H.W. Bush Presidential Library and Museum across the U.S.
These include Hoover Library in Iowa, Roosevelt Library in New York, Truman Library in Missouri, Eisenhower Library in Kansas, Kennedy Library in Massachusetts, and Johnson Library in Texas among others (see pp. 3-2 to 3-3).
 ArtDependence also published an interview with George W. Bush Presidential Library and Museum's Marketing Manager Bobbi D. Gruner in 2018.
Gruner cites several presidential libraries included in the Presidential Library System along with GHWB Library.
These are the Franklin D. Roosevelt Presidential Library and Museum, Harry S. Truman Presidential Library and Museum, Dwight D. Eisenhower Presidential Library and Museum, Herbert Hoover Presidential Library and Museum, and John F. Kennedy Presidential Library and Museum among others.
The two lists show the same direct competitors for George W. Bush Presidential Library and Museum across the US based on product/services offerings. 
Indirect Competitors (Local/State-Level)The Texas Historical Commission states that there are over 950 local history museums in the state.
Search results for library and museum facilities in Texas include the George H.W. Bush Presidential Library and Museum, the Armstrong Browning Library and Museum, the Lee Lockwood Library and Museum, and the Sam Rayburn Library and Museum among others. 
 TripAdvisor also lists several top-rated Specialty Museums in Texas including the George Bush Presidential Library and Museum, the Silent Wings Museum, and the LBJ Presidential Library among others. 