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City College, Florida

Goals

To obtain information on what the competitors to City College such as Keiser and Remington College are doing to attract new students, City College's web traffic against its competitors, a demographic profile of persons going back to college in Florida and the size of that potential market, the impact of the opening of the Hollywood Hardrock Casino & Hotel on people wanting to go back to school in Hollywood, FL, whether the potential market for City College will shrink in 2020 and beyond, new programs City College should consider adding due to high demand in the area, a psychographic profile of persons choosing City College and its reputation in Florida. These are needed for a quarterly business review (QBR) meeting with the client and to influence 2020 planning documents.

Early Findings


Attracting New Students

Proposed next steps:

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