This research aims to identify the following:
1. The market potential of an athlete/celebrity driven sunscreen product specifically marketed to the African American consumer.
2. What the current size of the sunscreen market is, both globally and domestically.
3. If the sunscreen market growing or contracting (with reasons why and by how much).
4. What the potential size of the sunscreen market is.
5. What the current trends are in the sunscreen market, i.e. everyday use vs. beach use, safe ingredients, educating consumers, etc.?
6. What the size of the African American skincare market is.
7. What the size of the African American lotion market is.
8. What the size of the African-American sunscreen market is.
9. What the consumer product spending habits of African-American’s are.
10. Size of the African-American spending power.
11. What product categories African-American‘s over-index.
12. Sunscreen products that are currently on the market specifically marketed to African-American’s and what their revenues are.
This will be used for a business pitch to create a celebrity-driven sunscreen, targeted to the African-American market.