US Smart City Market

Goals

To —
1. Determine the US smart city market size.
2. Provide a general description of the civic engagement segment in gov-tech, specifically, the efforts cities make in this area and the budgets allocated for this purpose.
3. Determine the financial volume of the civic engagement section within the smart city market.
4. Determine the average budget that US cities invest in marketing and advertising, expressed either as a percentage or segmentation by city size.
5. Determine the average budget of US cities for the purchase of software or SaaS platforms.

Early Findings

Market Size

  • The global smart city market size was estimated to be $308 billion in 2018. A CAGR of 18.4% has been forecast through to 2023. This would see the global market size grow to $717.2 billion in 2023.
  • The smart citizen services sector is expected to see the greatest growth. Healthcare would be one of the areas that experience significant growth.
  • Emergency management services will need to provide appropriate safety and security due to the threat of natural disasters and terrorist attacks. This will require sophisticated computer systems that can deliver the necessary information to emergency workers and healthcare providers.
  • North America, with its rapid adoption of smart technology, held the highest market share in 2016.
  • The key and emerging players include Cisco Systems (US), IBM (US), Siemens AG (Germany), Schneider Electric (France), Ericsson (Sweden), Vodafone (UK), Itron Inc. (US), Verizon (US), Telensa (England), ABB (Switzerland), Honeywell International Inc. (US), SAP SE (Germany), KAPSCH Group (Austria), and AGT International (Switzerland).

Civil Engagement Segment

  • Oak Hill, TN, offers the citizens a free home security survey to keep the citizens safe. The implementation involves partnering with law enforcement, identifying a dedicated contact, creating and building a security checklist, promoting the program, and staffing the initiative appropriately.
  • Radnor, PA, has implemented citizen opinion polls linked directly to its website to monitor citizen user feedback. They have an 86% response rate, which they have obtained through illustrating to citizens that their opinion matters.
  • The Nashville Planning Commission found that the cost of citizen input via text is $9 per input. For more detailed feedback involving focus groups or the like, the cost is $47 per engaged citizen.
  • Digital platforms provide easy access to a high volume of people. The price is dependent on the size of the city and the number of features requested. Smaller towns can expect to pay in the region of $4,500, while larger cities can expect to pay around $45,000. There is often a yearly licensing fee.

Summary

  • While we were able to find the global market size, there is little information available on the US market size. The information that is available is hidden behind paywalls and unable to be accessed.
  • There is a reasonable amount of information available regarding the costs of Smart Cities. We were unable to locate the budgets for the different services, but our initial research suggests that this is likely to be available in city records.
  • The average costs are not readily available. Compiling this information is likely to be time-intensive, depending on the number of cities used to determine the average. We suggest focusing on three different cities of different sizes and determining the costs of those cities, which would provide a general overview.

Proposed next steps:

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We suggest a case study analysis in respect of three US Smart Cities. The case study would examine the financial records of each city and other available information. We would provide a general description of the civic engagement segment, the financial volume of the civic engagement section, the average budget invested in marketing and advertising (Please advise if this is overall or just in relation to civic engagement), and the budget for investment in software and SaaS platforms (Please advise if this is overall or just in relation to civic engagement). (3 projects) Is there a preference as to which cities we focus on?
To complement this research, we suggest a report into civic engagement in Smart Cities in the US. This would provide 5-7 insights into civic engagement and could include the costs, how the cities engage their citizens, the response rates from citizens, and how the cities use the information once they have gathered it. (1 project)