Global Apples Market

Goals

To obtain statistics on the global apple market by region, by retailer count, by size, and the average retail price by varietal and by region. To obtain the available route to market into China and India from Canada, to understand the regulatory hurdles in place and the cost, and the tariffs in place.

To determine if there are apple producers and countries available for reciprocal representation by a Canadian producer. To determine the US market retail (wholesale if available) prices and retail by region and by variety. To determine if the Convenience & Gas channel is big for apples in Canada and the US and how to price them there.

Early Findings

Apples Global Market Overview

China's Import Market

  • There is an increase in demand for quality fruits from external markets.
  • Polish apples are the most popular imported apples as they are of higher quality.
  • The quality of apples harvested in China are not always good.
  • As disposable income grows, more cities across China are beginning to show interest in high quality foods that would cost them slightly higher.
  • In January 2018, China imported 483 thousand tons of fresh fruit. This was an 8% increase from the same period in 2017.

US Apple Production

  • Apples made 8.4% of fresh fruit production in January 2019. The mid-west region saw the highest production volume.
  • The top apple types in 2018-2019 were Gala, Fuji, Red Delicious, and Granny Smith.
  • One in every four apples produced in the US is exported.

US' Import Market

  • Only 5% of the apples consumed in the US are imported.
  • Most imports happen during the low production times: "late season or before fall harvest."

Charts



Proposed next steps:

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Our initial research was able to present some statistics on apple production, exports, and imports. We propose continued research to present 4-5 additional statistical insights into the global export and import market: Europe, North America, South America, Africa, Asia, and Australia. This research will present insights into retail pricing across markets. If you would like to edit the markets/regions in this research, kindly indicate that with a comment attached to this proposed scope. Each request will focus on import or export for each region.
Additionally, we will provide 4-5 insights into the regulatory hurdles, the cost, and the tariffs that one has to go through to export apples into China and India from Canada. We will also determine whether a reciprocal representation is possible in these markets. We will provide any information on whether a Canadian producer would be permitted to do so.
Additionally, we will provide 4-5 insights into the US and Canada retail apples' market (wholesale if available) prices and retail by region and by variety. In our insights, we will determine if the Convenience & Gas channel is big for apples in Canada and the US and how pricing is done there. For each market presented in the attached spreadsheet, we will provide the total annual sales, volume consumption, the average wholesale price per apple, and the average retail price per apple available. We will be focusing on the tab labeled "importers".