Wonder

Research Outline

Prepared for Sheena W. | Delivered December 14, 2019

Global Apples Market

Goals

To obtain statistics on the global apple market by region, by retailer count, by size, and the average retail price by varietal and by region. To obtain the available route to market into China and India from Canada, to understand the regulatory hurdles in place and the cost, and the tariffs in place.

To determine if there are apple producers and countries available for reciprocal representation by a Canadian producer. To determine the US market retail (wholesale if available) prices and retail by region and by variety. To determine if the Convenience & Gas channel is big for apples in Canada and the US and how to price them there.

Early Findings

Apples Global Market OverviewIn 2018, the global production volume of apples was 77.6 million metric tons.
 The CAGR up until 2024 is at 1.1%. 
Asia-pacific leads global consumption at 62%. 
China is the leading exporter and producer of apples in the world.
In China, apple prices fluctuate as the primary producers are micro-farmers. 
Canada exports 0.5% of the world's total apple export volume.
China's Import Market There is an increase in demand for quality fruits from external markets.
 Polish apples are the most popular imported apples as they are of higher quality.
The quality of apples harvested in China are not always good.
As disposable income grows, more cities across China are beginning to show interest in high quality foods that would cost them slightly higher.
In January 2018, China imported 483 thousand tons of fresh fruit. This was an 8% increase from the same period in 2017.
US Apple ProductionApples made 8.4% of fresh fruit production in January 2019. The mid-west region saw the highest production volume.
The top apple types in 2018-2019 were Gala, Fuji, Red Delicious, and Granny Smith.
 One in every four apples produced in the US is exported.
US' Import MarketOnly 5% of the apples consumed in the US are imported.
Most imports happen during the low production times: "late season or before fall harvest."
ChartsThe top exporters of apples in the world are China ($1.37B), the United States ($986M), Italy ($949M), Chile ($710M) and France ($563M). 
The top importers of apples in the world are Germany ($646M), the United Kingdom ($448M), Russia ($334M), India ($297M) and Mexico ($280M).
 This spreadsheet has been populated with these values and presented in charts.