Obtain details on the marketing persona of bank lenders with regard to their personality within the workplace, personal goals within their company, feelings regarding the application process, feelings regarding adopting new technology/methods, their goals, obstacles, or other unique traits. Determine also the marketing persona of a typical mortgage borrower with regard to their personality traits,
feelings regarding the process of applying for a mortgage, feelings regarding the process of collecting documents for a mortgage, feelings regarding security and providing sensitive information over an app, distinguishing characteristics, deterrents from following through in a call to action when they're confronted with ads, and goals. The research will be used to develop three marketing persona details that can help in formulating branding standards, messaging guidelines, some UX/UI principles, and advertising messaging.