Wonder

Research Outline

Prepared for Jonathan F. | Delivered December 14, 2019

2019 Year-End Campaigns on Social Media

Goals

To find and analyze what campaigns the following social media platforms are running for New Years to recap 2019: Facebook, Instagram, Snapchat, Spotify, Reddit, and Twitch. Examples of relevant campaigns include Spotify's Wrapped and YouTube's Rewind. Provide the following data points for each year-end campaign: 1) launch date, 2) cities, 3) media type, 4) channels, and 5) the marketing/creative messages. Use media and press outlets like AdAge, The Drum, Adweek, Digiday, Variety, the Hollywood Reporter, Fast Company, Business Insider, and TechCrunch. Research will be used to conduct an analysis of competitor marketing strategies, product strategies, and media strategies/tactics.

Early Findings

This first hour of research found 2019 year-end campaigns for Facebook, Instagram, Snapchat, and Reddit. We did not find any year-end campaign for Twitch.
Year-End Campaigns on Social Media PlatformsFacebook's Year in Review is a personalized video that appears in users' news feeds and highlights "special moments" from throughout the year.
Instagram's Top Nine is a platform where users can share their "best nine Instagram moments" from the year.
Snapchat's Year End Story is a memories feature that "collects a user’s favorite snaps of the year into one story." 
Reddit's Year in Review showcases the forum's "top communities, topics, and trends of the year." 
Proprietary ResearchIn addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.