Discover best-in-class examples or case studies featuring innovative ways brands have launched apps/video games using experiential marketing on a global scale, in order to guide a competitive pitch for the advertising/marketing of XR Games' mobile game experience called "Find the Tickets".
The "Find the Tickets" app will be launched for the 2022 FIFA World Cup in Qatar. It allows anyone with a smart phone to search the AR globe for tickets. Every week, the app is updated with a new mission. Each mission involves a scavenger hunt across a virtual, AR globe, viewable through your smartphone. The goal is to get +100 million downloads by November 2022.