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Research Outline
Prepared for Sarah H. | Delivered July 10, 2023
2023-2024 Media Landscape
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Goals
Purpose Statement:
The goal of this research is to identify trends around media consumption, media formats, and media channels for 2023 and 2024. The research should highlight trends specific to media consumption for adults 35+, as well as trends specific to travel. The data will be used to aid in media planning for 2024.
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