Wonder

Research Outline

Prepared for Darren K. | Delivered March 26, 2020

TikTok Statistics UK

Goals

To gather statistics surrounding TikTok in the UK, in order to create a resource.

Early Findings

8.7% of the UK smartphone population used TikTok in 2019.
UK came in second in terms of iOS TikTok downloads in December 2019 with 990,000 downloads, after US which saw 4,607,000 TikTok iOS downloads.
Throughout 2019, TikTok saw at least 100,000 android downloads monthly in the UK, although January and December saw much more downloads.
In January 2020, TikTok was downloaded 645,020 times on android devices in the UK.
 10 Countries with the biggest TikTok audience are India, USA, Turkey, Russia, Mexico, Brazil, Pakistan, Saudi Arabia, France and Germany.
In terms of revenue, UK is the third biggest market for TikTok, after the US and China.