TikTok Statistics UK
Delivered March 26, 2020. Contributor: David K.
Goals
To gather statistics surrounding TikTok in the UK, in order to create a resource.
Early Findings
- 8.7% of the UK smartphone population used TikTok in 2019.
- UK came in second in terms of iOS TikTok downloads in December 2019 with 990,000 downloads, after US which saw 4,607,000 TikTok iOS downloads.
- Throughout 2019, TikTok saw at least 100,000 android downloads monthly in the UK, although January and December saw much more downloads.
- In January 2020, TikTok was downloaded 645,020 times on android devices in the UK.
- 10 Countries with the biggest TikTok audience are India, USA, Turkey, Russia, Mexico, Brazil, Pakistan, Saudi Arabia, France and Germany.
- In terms of revenue, UK is the third biggest market for TikTok, after the US and China.
Proposed next steps:
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Initial research found some relevant information, but the following data points seem unavailable: 1) for October and November 2019, there appears to be no data on iOS TikTok downloads in the UK. This makes it difficult to calculate the precise number of 2019 UK TikTok downloads, as information is available on a monthly basis both for android and iOS downloads. 2) for January 2020, the number of monthly downloads or active users don't seem available. Data points required to calculate this don't seem to be available.
For these reasons, we would recommend continued research which will calculate the number of active TikTok users in the UK in 2019, building upon the data found in early research (the total number of smartphone users in the UK) and find the top 20 countries by the number of TikTok users in 2019. This research will also determine where UK stands in terms of user-base worldwide (we will compare UK's TikTok user-base with other countries). We would eliminate 2020 data from this research as it is mostly unavailable.
We could provide a SWOT analysis of TikTok in the UK (strengths, weaknesses, opportunities and threats).
We could also create a report on the future of TikTok. We will provide 3-5 insights on what the app is predicted to do throughout the rest of the year 2020 (whether its audience will grow, whether it will re-brand, how the negative backlash will affect its business and so on). If possible, this information will be focused on the UK.