Provide a full analysis of the activewear market including the market size, market trends, customer demographics, retail channel distribution, marketing trends, brand analysis, and market challenges/opportunities.
Activewear is "utility apparel, used to enhance the performance of athletes which improves the body movement."
Activewearproduct segments include tops, bottoms, outerwear, swimwear/innerwear and others. The market is also split into women's activewear and men's activewear.
The activewear market is also segmented by fabric type including polyester, nylon, neoprene, polypropylene, spandex, cotton, and other (rayon and lyocell).
Yoga pants and leggings are a leading product category for the activewear market.
Influencer marketing has been extremely effective for new entrants in the activewear market like Gymshark.
Major players in the activewear market include Adidas AG, Asics Corporation, Columbia Sportswear Company, Dick's Sporting Goods, Inc. Gap Inc., Nike, Inc., North Face, Inc., Phillips-Van Heusen Corporation, Puma Se, and Under Armour, Inc.
Fashion brands not known for athletic wear are entering the activewear market including Topshop, H&M, Forever 21, Net-a-Porter and Matches.