Acura Buyer Perception
To find information on buyer perceptions for Acura. Information to be searched for includes what drives the buyers?
, what other cars buyers consider?
, what are the strongest calls to action Acura has that buyers are interested in?
, and a profile of who the Acura buyer is.
- There exists demographic data for the buyers of various Acura vehicle models. Two examples follow below:
Acura RDX SUV
- The buyers of the Acura RDX SUV are most likely to be married couples in their early 30s that have an annual household income of more than $125,000.
- The buyers of the RDX generally do not have children or are looking to start families. They are also spirited, open-minded, tech-savvy individuals who are image-and fashion-conscious, and are looking for a vehicle that fits their lifestyle.
Acura ILX Sedan
Proposed next steps:
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