• Acura's 2019 revenue in the passenger car segment is expected to amount to $6.25 billion. 
• Acura sells a variety of vehicles in the United States market. These include sedans, SUVs, and supercars.
• Recently, Acura put out a brand marketing campaign by the name "Less Talk, More Drive." This campaign is a high-speed, exhilarating thrill ride touting Acura's "Beat That" competitive spirit. 
• The campaign was released to target younger consumer and prospective consumers of the Acura brand. The campaign was featured on broadcast TV and Acura's social and digital media properties.
• From a sampling of the customer reviews posted on the Acura of Boston website, most consumers are generally satisfied with the products and services offered by the company.

Demographics

• There exists demographic data for the buyers of various Acura vehicle models. Two examples follow below:

Acura RDX SUV

• The buyers of the Acura RDX SUV are most likely to be married couples in their early 30s that have an annual household income of more than $125,000.
• The buyers of the RDX generally do not have children or are looking to start families. They are also spirited, open-minded, tech-savvy individuals who are image-and fashion-conscious, and are looking for a vehicle that fits their lifestyle.

Acura ILX Sedan

• The target market of the Acura ILX Sedan comprises of younger members of Generation X and Generation Y i.e. successful people in their 30s that are moving into the luxury car ranks and looking for a high-value proposition. 
• The buyers of the ILX are young business professionals, half of whom are married and half of whom are women.  
• They live in cities, "are vitally connected with a youthful mindset and lifestyle and yet now embrace adult proprieties and values." In short, the buyers embody “youth with maturity” just like the ILX.