City Creek and Park City Outlets

Goals

The goal is to obtain a competitive landscape of City Creek Center and Park City Outlets that includes their target market, shopper perceptions, marketing tactics, and special attractions.

Early Findings

City Creek

  • City Creek offers one-time events such as a Prom 2020 Fashion Show, Brush Lettering Class, and a Real Salt Lake party.
  • They also offer daily attractions such as their hourly fountain water show and fish feedings in the morning.
  • City Creek is a popular outlet for dog owners as they allow "well-behaved, properly leashed" dogs on the premises.
  • On their website, they advertise with blog posts, such as Valentine's date ideas at City Creek, and new store openings.
  • They also advertise using commercials that focus on "meeting" with friends and family.

Park City Outlets

  • The Park City Outlets do not currently have any events scheduled.
  • Their website seems to be heavily focused on directing people to their social media pages for "updates".
  • Their social media pages primarily advertise new store openings and current sales.
  • On Facebook, they have 5 stars and have been recommended by 151 people.
  • The overall consensus of reviewers seems to be that it is a great family shopping center with a good variety of stores, but that more restaurants and snack spots are needed.

Proposed next steps:

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