Prepared for Lyndsey W. | Delivered October 30, 2019
Adidas and Reebok Partnerships
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To gain an understanding of what professional sports leagues and teams brands Adidas and Reebok are partnered with within the US and Canada, as well as what major events they either own or are the main sponsor for
The most well known and historic partnership with a sports league Adidas has is with
, whom they've partnered with since 1970, when they began supplying official match balls for FIFA World Cup matches
Adidas is the Official Partner, Supplier and Licensee for the
FIFA World Cup
and all FIFA events until 2030.
Adidas also is partnered with the US Olympics and in 2020 will serve as uniform providers
for many US teams.
Little League Baseball & Softbal
l teams also hve a multi-year partnership with Adidas.
Specifically, Adidas provides all the uniforms, footwear, and coaches apparel for the
Little League World Series.
Adidas also has a official
partnership with team Manchester United
, as their Technical Sponsor and Official Licensing Partner.
While Reebok previously had a partnership
with the NHL (2007-2017),
parent company Adidas asked the NHL to replace Reebok as its official uniform supplier, and has made efforts to lower the team sports association of Reebok, with aims of making it more of a c
asual fitness brand.
Reebok is also
partnered with the UFC,
however the sponsorship payments they've made to athletes have decreased significantly in the past couple years.