Adoption of Socially Responsible Innovation Strategies
To write an article by obtaining a list of 10 large corporations that have benefitted from recently adopting socially responsible innovation strategies. Also, to obtain research on reasons why companies need to adopt socially responsible innovation strategies.
- LEGO recently became dedicated to making a social impact. This adoption of social responsibility in its strategies was due to a Greenpeace video in 2014 that put pressure on the toy manufacturer to end its "50-year partnership with Shell Global due to their plans to drill in the Arctic".
- LEGO's efforts have earned it a high ranking (second position) on RepTrak 100, which provides a list of "the most highly-regarded companies in the world".
- Levi Strauss is another example of a large corporation that has recently become socially responsible. Levi Strauss has been producing jeans since 1873.
- In recent years, Levi has become committed to reducing the volume of water used in producing these jeans.
BENEFITS OF ADOPTING SOCIAL INNOVATION STRATEGIES
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