Identify recent and past trends within the last 2 years in the advertising awards industry, as well as changes in this market over the past 5-10 years, that are focused on the types of ad agencies and individuals that enter for such awards, changes in award categories, and advertising methods for the awards. This information will be used to better understand the direction this industry is heading.
Based on the background of this research regarding Evoke Wellness, research will also be conducted to detail the market size for substance abuse treatment programs in Massachusetts and nearby cities/states that have the highest rates of private health insurance (not Medicare/Medicaid) and would likely bring in the most leads for a substance abuse program in Massachusetts. This information will be used to build a digital marketing strategy geared towards the cities and populations near Massachusetts that would offer the greatest success in marketing a substance abuse treatment program.