Wonder

Research Outline

Prepared for Dan S. | Delivered January 6, 2020

Advertising, Film, TV, and Photography Markets

Goals

To identify the annual cost in the US and globally for producing:  Advertising/Commercials, (we want to see all of these numbers broken out, so we know how much was spent on making commercials) Films (independent AND studio), TV (including streaming platforms, cable, and network TV) and Photography markets.

To identify how many production companies, advertising agencies that make commercials, and animation studios/post production houses there are in the industry to include how many individuals work in the industry, how many producers are there? How many crew?

To identify the average cost of an ad on WeTransfer.com and what the average amount of money spent on cloud storage (dropbox, box, google drive) is by corporations?

Early Findings

Our background research on the annual or average cost of production in the various industries of advertising/commercials, films, television, and photography revealed insights. Here are key pieces of information we found:
Advertising/CommericalsThe cost of producing a commercial in the U.S. can range from as little as $1,000 to hundreds of thousands of dollars.
The setup cost for design and production to advertise nationally in the U.S. on television can range from $63,000 to $8 million dollars.
FilmsHalf of all films released in U.S. cinemas between 1999-2018 cost under $18 million dollars to make.
The most expensive genres to produce films that are well over the $18 million dollar budget are: adventure films, Sci-Fi, fantasy, and animated movies.
TelevisionThe typical range of the production budget for high-end cable and streaming television shows in the U.S. is at $5 million-$7 million dollars an hour, and single-camera half hours on broadcast and cable range from $1.5 million to more than $3 million dollars.
PhotographyThe average cost for commerical photography that includes production in the U.S. is $175 per hour.