Advertising Spend - Luxury Travel
Delivered August 20, 2019. Contributor: Caitlin T.
Goals
Determine the advertising spend and annual revenue of luxury travel companies.
Early Findings
- Al Tayyar earned $506 million in annual revenue in 2018 and spent $99.7 million on advertising/marketing, which represents 19.7% of revenue.
- Lindblad Expeditions earned $309 million in annual revenue in 2018 and spent $47 million on advertising/marketing, which represents 15.2% of revenue.
- Cox & Kings earned $902 million in annual revenue in 2018 and spent $17 million on advertising/marketing, which represents 2% of revenue.
- Jet2 Holidays earned $3.8 billion in annual revenue in FY2019 and spent $282 million on advertising/marketing, which represents 7% of revenue.
- All of the above data has been compiled in this spreadsheet.
Proposed next steps:
You need to be the project owner to select a next step.