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Research Outline
Prepared for Will W. | Delivered August 20, 2019
Advertising Spend - Luxury Travel
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Goals
Determine the advertising spend and annual revenue of luxury travel companies.
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Early Findings
Al Tayyar earned
$506 million
in annual revenue in 2018 and spent
$99.7 million
on advertising/marketing, which represents 19.7% of revenue.
Lindblad Expeditions earned
$309 million
in annual revenue in 2018 and spent
$47 million
on advertising/marketing, which represents 15.2% of revenue.
Cox & Kings earned
$902 million
in annual revenue in 2018 and spent
$17 million
on advertising/marketing, which represents 2% of revenue.
Jet2 Holidays earned
$3.8 billion
in annual revenue in FY2019 and spent
$282 million
on advertising/marketing, which represents 7% of revenue.
All of the above data has been compiled in
this spreadsheet
.
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