Advertising Spend - Luxury Travel

Goals

Determine the advertising spend and annual revenue of luxury travel companies.

Early Findings

  • Al Tayyar earned $506 million in annual revenue in 2018 and spent $99.7 million on advertising/marketing, which represents 19.7% of revenue.
  • Lindblad Expeditions earned $309 million in annual revenue in 2018 and spent $47 million on advertising/marketing, which represents 15.2% of revenue.
  • Cox & Kings earned $902 million in annual revenue in 2018 and spent $17 million on advertising/marketing, which represents 2% of revenue.
  • Jet2 Holidays earned $3.8 billion in annual revenue in FY2019 and spent $282 million on advertising/marketing, which represents 7% of revenue.
  • All of the above data has been compiled in this spreadsheet.

Proposed next steps:

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