Affiliate Marketing Tools
Delivered February 15, 2020. Contributor: ChristineD
Goals
Obtain affiliate marketing strategies, best practices, guides, key players, and tools for direct-to-consumer brands. The information will be used to set up an affiliate marketing process for a luxury fashion brand.
Early Findings
Affiliate Marketing Tools
- Prior to setting up an affiliate marketing plan, brands must determine their competitive advantage and brand positioning that they want to convey to affilliate network publishers.
- Rakuten Advertising offers a solution that can enable advertisers to communicate with publishers in order to be discovered by potential customers and promote repeat business.
- The company has around $5.5 million in revenue and operates in the United States.
Summary of Findings:
Our one hour of research provided some of the affiliate marketing strategies, best practices, guides, key players, and tools for direct-to-consumer brands.
Proposed next steps:
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