Affiliate Marketing Tools

Goals

Obtain affiliate marketing strategies, best practices, guides, key players, and tools for direct-to-consumer brands. The information will be used to set up an affiliate marketing process for a luxury fashion brand.

Early Findings

Affiliate Marketing Tools

  • Prior to setting up an affiliate marketing plan, brands must determine their competitive advantage and brand positioning that they want to convey to affilliate network publishers.
  • Rakuten Advertising offers a solution that can enable advertisers to communicate with publishers in order to be discovered by potential customers and promote repeat business.
  • The company has around $5.5 million in revenue and operates in the United States.

Summary of Findings:

Our one hour of research provided some of the affiliate marketing strategies, best practices, guides, key players, and tools for direct-to-consumer brands.

Proposed next steps:

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