Demographic

• Affluent Americans correspond to 20% of the U.S. population but account for 51% of all travel spend.
•  Eighty-two percent are married, with a household income lower than $500,000 yearly. Over 60% have full-time jobs and spent four or more years in college.

Preferences

• Affluent travelers are self-sufficient planners and bookers who prioritize experience. They are more likely to book directly from the airlines and to plan and book their trips online.
• Younger affluent travelers expect airlines to provide personalized content adapted to their preferences and needs.
•  Online resources are essential for the affluent young traveler, as they rely heavily on social media to plan their trips.
• Another aspect influencing affluent travelers are carbon emissions, as they are looking for sustainable travel experiences.

Loyalty

• They want airlines to validate their status as preferential clients. Affluent travelers enjoy when airlines recognize their status as loyal customers, as it makes them feel valued as clients.
•  Seventy-two percent of affluent travelers consider their individual needs and preferences more important than their loyalty to a specific brand.
• United, Delta and American Airlines are adapting their offerings to fit affluent consumer’s needs and desires. The decision is part of a significant industry trend to give more space and better service to high-paying passengers who account for a disproportionate share of airline revenue.