Wonder

Research Outline

Prepared for Olivia C. | Delivered September 1, 2020

Social Platform Demographics

Goals

To determine the percentage of users by age group on various social platforms, including YouTube, Instagram, Pinterest, Facebook, and Google.

Early Findings

YouTube 71% of 26-35-year-old internet users in the US use YouTube.
InstagramThe percentage of 25-30-year-olds that use Instagram in the US stacks at 57%, whereas users aged 30-49-years constitute 47% of Instagram users in the US.
Pinterest 52% of millennials, i.e. people born between 1983-1998 (ages 22 to 37), in the US use Pinterest each month.
FacebookOver 75% of US internet users, in the 18-49-years age group, use Facebook. Within that age group, the distribution is almost uniform, i.e. the same proportion of users in age groups 18-29 and 30-49 use Facebook.
 68% of adults aged 50 and above use Facebook every day in the US.
Google Plus 49% of US internet users aged 45-54 use Google Plus, whereas 41% of users aged 55-64, 35% of users aged 65-75, and 39% of users aged 75+ use Google Plus in the US.
Time Spent over the InternetInternet users aged 45-54 spent 2 hours and 22 minutes online via mobile while the same age group spent 3 hours and 23 minutes online via PC, laptop, or tablet.
Internet users aged 55-64 spent 1 hour and 42 minutes online via mobile while the same age group spent 3 hours and 11 minutes online via PC, laptop, or tablet.
SummaryOur initial research turned up some useful statistics for each social platform, including YouTube, Instagram, Pinterest, Facebook, and Google Plus, as well as internet usage statistics for internet users in the US. Limited results were found for Google usage, therefore, we have provided results for Google Plus as an alternative.