You are interested in the age demographics for the consumers of Lancome, Clinique, L'occitane en Provence, Algenist, Philosophy, Drunk Elephant, Asambeauty.com, Skinn.com, and Praibeauty.com.
- Majority of Lancome's consumers - 21% - are under 24, consumers between 25 to 34 years old, make up 18% of its users, and consumers over 65 years old account for 17% of its consumers. While consumers over 65 are interested in its anti-aging and wrinkle release products, younger consumers seek its skin care and makeup products. Most of its consumers are Asian or Hispanic high income earners.
- People who use Clinique products are mainly millennials - 22 to 34 years old. Up to 19% of its users are under 24 while 18% are between ages 25 to 34, and 16% are over 65 years old. These individuals are also high-income earners, specifically, they have an annual income of more than $125,000.
- About 21% of L'Occitane users are under 24 while roughly 18% are between 24 to 34 years old, and 16% are between 35 to 44 years old.
- With products like deep wrinkle minimizer, majority of the company's consumers are most likely Gen Xers. Its makeup products, however, are mainly being used by millennials.
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