Wonder

Research Outline

Prepared for Sylvia W. | Delivered July 15, 2019

Age Demographics

Goals

You are interested in the age demographics for the consumers of Lancome, Clinique, L'occitane en Provence, Algenist, Philosophy, Drunk Elephant, Asambeauty.com, Skinn.com, and Praibeauty.com.

Early Findings

Majority of Lancome's consumers - 21% - are under 24, consumers between 25 to 34 years old, make up 18% of its users, and consumers over 65 years old account for 17% of its consumers. While consumers over 65 are interested in its anti-aging and wrinkle release products, younger consumers seek its skin care and makeup products. Most of its consumers are Asian or Hispanic high income earners. 
People who use Clinique products are mainly millennials - 22 to 34 years old. Up to 19% of its users are under 24 while 18% are between ages 25 to 34, and 16% are over 65 years old. These individuals are also high-income earners, specifically, they have an annual income of more than $125,000. 
About 21% of L'Occitane users are under 24 while roughly 18% are between 24 to 34 years old, and 16% are between 35 to 44 years old. 
With products like deep wrinkle minimizer, majority of the company's consumers are most likely Gen Xers. Its makeup products, however, are mainly being used by millennials.  