Prepared for Kelly B. | Delivered March 23, 2020
Agile Marketing Best Practices
To outline the best ways and reasons to apply agile marketing techniques to help a business refocus especially during a crisis or uncertainty.
Outline a Framework
An agile framework is important as it provides strategies that can be used to
for a specific project, which may include regrouping current tactics to align with giving customers value for their money.
An agile business framework also guarantees continuous improvement as it is insistent on p
lanning, building, and transferring
based on data collected regarding the performance of the business.
Through an agile marketing process, a business can experience continuous improvement by setting up
relevant, achievable, and specific
goals through putting up a turnaround time as to when these goals are expected to be achieved. For these goals to work, they must be prioritized in order of their urgency and revisited regularly.
The agile marketing process is also keen on
key performance indicators (
that can be tested and adjusted in the subsequent iteration.
Response to Change
Agile marketing is important as it provides proactive measures in case of a recession. Marketing organizations are forced to adjust or change the way they work, in readiness of harsh economic times.
Businesses that can adapt can survive and this is dependent on the speed and flexibility of a business to respond faster to change in the event of a recession.
Agile marketing, therefore, provides a competitive edge for marketing teams when conditions change drastically, as marketers can accelerate the test in good time.
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