Research Outline

AI-Based Content Generation Companies


To find companies similar to Lately that use AI for marketing content generation.

Early Findings


  • Cortex, for instance, partners with Getty Images to leverage AI for image performance optimization, marketing itself as "the world's most advanced AI for marketing images, now available to all Getty customers."
  • Some companies that work with Cortex include Toyota, Jack Daniels, Oreo, Tarte Cosmetics, and The Ritz Carlton.


  • StoryStream is a London-based AI-powered technology platform founded in 2011 that offers a suite of content solutions for global brands, online retailers, and automotive companies that "easily integrate into existing channels to enhance the customer experience with more dynamic and engaging content which grows traffic, conversions, loyalty and trust."
  • Some solutions offered by the company include the "curating & displaying the very best rights approved third party content including UGC, reviews, and testimonials to help customers engage and convert," shoppable media, dynamic digital asset management, and dynamic content hubs.
  • Some StoryStream customers include Porsche, Toyota, Sainsbury’s and Audi.