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Research Outline
Prepared for Steve B. | Delivered September 12, 2020
AI-Based Content Generation Companies
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Goals
To find companies similar to Lately that use AI for marketing content generation.
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Early Findings
Cortex
Cortex is a
Boston-based marketing and advertising company
that offers a proprietary intelligence (AI) platform that
automates the social media marketing
planning and execution processes, including content calendars and content briefs, as well as providing guidance through content audit, competitor and market analysis, visual vocabulary, and creative study.
The company
markets itself
on its website as a platform that helps companies create content their audience craves.
Cortex, for instance,
partners with Getty Images
to leverage AI for image performance optimization, marketing itself as "the world's most advanced AI for marketing images, now available to all Getty customers."
Some
companies that work with Cortex
include Toyota, Jack Daniels, Oreo, Tarte Cosmetics, and The Ritz Carlton.
StoryStream
StoryStream is a
London-based AI-powered technology
platform founded in 2011 that offers a
suite of content solutions
for global brands, online retailers, and automotive companies that "easily integrate into existing channels to enhance the customer experience with more dynamic and engaging content which grows traffic, conversions, loyalty and trust."
Some solutions offered by the company include the "c
urating & displaying
the very best rights approved third party content including UGC, reviews, and testimonials to help customers engage and convert," shoppable media, dynamic digital asset management, and dynamic content hubs.
Some
StoryStream customers
include Porsche, Toyota, Sainsbury’s and Audi.
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