Wonder

Research Outline

Prepared for Orn O. | Delivered December 1, 2019

Air Masks: Competitive Landscape

Goals

To obtain a competitive landscape of the following air mask brands: Airinum, Airmotion, Airpop, Rpur, and MEO Air. Details provided should include their business models, branding and marketing approaches, success in the industry so far, and their overall position in the market.

Early Findings

AirinumHeadquartered in Sweden, Airinum is working towards tackling air pollution globally, by providing "high-quality breathing masks for urban and health conscious individuals".
Founded in 2015, the company has raised total funding of $1.7 million.
 In 2018, Airinum won the Gold prize in the Fashion Design category at the 11th International Design Awards (IDA).
AirmotionAirmotion air masks are engineered and designed in Singapore by Airmotion Laboratories. 
These protective air masks are designed for haze protection, suitable for bicycle and scooter riders who commute to work. 
In recognition of its design concepts, the company has won several awards in Singapore and Europe.
Besides its international awards, "the company has sold more than 100,000 masks in China in the last two years, and registered a revenue of over $2 million".
AirpopFounded by Chris Hosmer, Airpop is a Chinese company that specializes in making face masks. The company positions itself as a brand that designs high-quality masks that fit on East Asian faces.
After observing that many masks in China "are designed for Caucasian faces and often don’t actually seal properly [on Chinese faces],” the company decided to address this problem. It has earned a reputation as the first company to manufacture masks that conform to the headforms of Asians.