Airbnb Guests - Demographic Analysis


To provide a demographic analysis of Airbnb guests in the United States covering their income level, spending power, proportion of guests who buy something after staying in an Airbnb home, and the percentage of guests who are inspired to buy the products in the home they are staying.

Early Findings

Income Level

  • Twenty-four percent of people who earn an annual income of $75,000 and below have used at least one home-sharing platform in the US.
  • According to recent research, 24.9% of Airbnb guests in the US earn $40,000 or less, 49.1% earn between $40,000 and $100,000, and 26% of Airbnb travelers earn above $100,000.

Spending Power

  • The average San Francisco Airbnb guest visits for 5.5 days and spends $1,045 on the trip.
  • In New York, Airbnb guests on average stay for 6.4 nights and spend $880 patronizing various New York based businesses.

Purchasing Habits

  • On average, Airbnb guests say 42% of their spending occurs in the neighborhood where they stay.
  • Eighty-four percent of Airbnb hosts say they recommend restaurants and cafes to guests, while 69% Airbnb hosts recommend cultural activities such as museums, festivals, and historical sites to guests.

Proposed next steps:

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In our initial hour of research, we were able to identify relevant insights relating to the income level, spending power, and purchasing habits of Airbnb guests in the United States. We are suggesting research to identify 2-3 key emerging trends expected for the home-sharing industry in the US. This could include predicted disrupters, innovations, format changes, consumer behaviors or any other trends which may greatly affect the industry in the next 3-5 years. For each trend, we will describe the trend, defend why it's considered an expected trend, and give details of 1-2 entities already or expected to exemplify the trend.
In the course of our research, we discovered that the home-sharing space is becoming increasingly regulated or forbidden in certain areas in the US. We are suggesting research to identify 3 - 5 examples of such areas as well as a summary of the current regulation in the area relating to home-sharing activities.