Amazon Boxed Games Sales

Goals

To determine if there are any success stories for boxed games sales on Amazon using a paid sponsored promotion strategy for brands/products that do not have a strong brand offline.

Early Findings

Our research on success stories for boxed games sales on Amazon using a paid sponsored promotion strategy for brands/products that do not have a strong brand offline revealed insights. Here are the key pieces of information we found:

Amazon Boxed Game Sales

Success Stories:

  • One of the biggest success stories on Amazon of a boxed game that did not have a strong brand offline is Cards Against Humanity. They used the Fulfillment By Amazon Program (FBA), and only six days later they were the #1 bestselling product in the subcategory games. Also using a paid sponsored promotion strategy, this boxed game continues to be a top selling game on Amazon.
  • Another success story on Amazon of a boxed game that does not have a strong brand offline is Facade Games that has published 3 board games, each disguised in book boxes. They use a paid sponsored promotion strategy on Amazon that is one of their biggest sales channels and have continued to sell several hundred games a month on Amazon.
  • The boxed game Ticket to Ride is also a success story on Amazon that does not have a strong brand offline. They use a paid sponsored promotion strategy, and this boxed game is currently ranked #18 on the Amazon Board Games Best Sellers List.

Proposed next steps:

You need to be the project owner to select a next step.
We recommend additional research to identify 3-5 more success stories for boxed games sales on Amazon using a paid sponsored promotion strategy for brands/products that do not have a strong brand offline.
We also recommend additional research to provide 5-7 insights on popular escape games that can be played at home that will include the name of each game and why these games are so popular.