Prepared for Natan M. | Delivered November 4, 2019
Community Ambassador Programs
To find 4-6 brands that have the best community ambassador programs.
Some examples of brands that have developed community ambassador programs are given below.
Erica Kuhl, VP of Community at Salesforce, saw the value of
as opposed to hiring people.
who may be working for the company or are just fans.
Members of the Salesforce MVP program were found to be generating
of the Twitter mentions and people who were active in the community spent
twice as much time
and had an adoption rate
higher than non-community members.
Adidas developed "
" to develop more authentic and long-term brand connections using micro-influencers.
The communities were made up of "
" football fans aged 16-19 years old.
One of Adobe's employees was found to be driving
through his social channel than the company's Twitter itself. This discovery was made by the Head of Adobe’s Social Business Center of Excellence, Cory Edwards.
Adobe Social Shift Program
was launched by Cory, which featured Adobe's own employees.
that have launched community ambassador programs include TheSkimm, Course Hero, Pearson Education, Serengetee, Lululemon, MongoDB, and Namely.
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