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Research Outline
Prepared for Jill O. | Delivered April 16, 2020
COVID-19: Trusted Sources of Information
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Goals
To obtain insights into the types of resources or experts that Americans are trusting for guidance as it related to COVID-19 and to determine if pharmacies or drug stores are among them.
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Early Findings
Federal Agencies
The
two most trusted federal agencies
for Americans for information and guidance relating to COVID-19 are the Centers for Disease Control and Prevention (CDC) (79%) and the Department of Health and Human Services (HHS).
CDC
is trusted by 79% of Americans and 80% trust HHS.
45 — 66%
of Americans trust the federal government for information about COVID-19 (i.e. 56% on average).
41% of American
adults trust Congress for providing them with accurate information about COVID-19.
Social Media and Traditional News Media
Americans look to
social media and traditional news
sources (i.e. TV, and radio) for information relating to COVID-19.
The trust versus mistrust in news media for accurate information is almost
50-50% for Americans
. 62% of them believe that the news is slightly exaggerated.
Experts
74% of Americans
trust medical doctors and 68% trust medical research scientists for guidance on COVID-19.
Medical research scientists
were trusted more by older people.
Just below half of Americans have confidence in business leaders while
35%
have confidence in elected officials.
According to the National Associations of Chain Drug Stores, Americans "
trust pharmacies and pharmacists
for information about medications, and about other issues of health and wellness", especially in a time of health crisis such as H1N1. It is expected to be the same and they are making adjustments to properly provide guidance for Americans.
Pharmacists are
easily accessible
to at least 90% of Americans, which suggests that they'd be consulted for guidance on COVID-19 as healthcare experts, especially in community pharmacies.
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