Prepared for Jill O. | Delivered April 16, 2020
To obtain information about American adults and the sources they use for trusted information as well as general information about their feeling of a loss of control in their daily lives due to COVID-19.
Feeling Out of Control
age group of American adults
that are most worried about COVID-19 is 18 – 24 years, and this is based on a survey of 500 U.S. adults conducted by Wunderman Thompson Data.
fear and anxiety
being expressed in this time is related to health, "government’s ability to control the pandemic and partisanship" and the economy.
Kantar conducted a study with 30,000 consumers and found that
is their main area of concern, with those 18 – 24 years being mostly worried about their income.
, Americans do feel out of control as it relates to medical issues and the uncertainty in their daily lives.
of them are concerned about their family. 19% are having trouble sleeping and 8% are consuming more alcohol.
According to Unruly's survey, just below 50% of consumers stay
up-to-date with details from ads
, but just below 40% prefer to see "warm" or "happy" ads.
Smartly.io's survey found that Americans wish to see
informative ads from brands
"about preventative measures or philanthropic efforts".
American adults are
looking to pharmacies, grocery stores,
healthcare insurance providers, restaurants, airlines and food delivery services among others, for messaging related to coronavirus and their products and services. A breakdown of these companies can be seen in this
People in the U.S. and other countries turn to news sources such as
for answers about the pandemic.
48% of American adults have experienced
about COVID-19, especially on
Just over half of them get their information from the
434 assignments | 5.0