Indian Real Estate Market

Goals

This research aims to identify the following:
1. How many Americans buy luxury properties in India.
2. How many Americans buy luxury properties in Bangalore.
3. The consumption habit of wealthy Indians.
4. How many properties wealthy Indians own on average.
5. A demographic analysis of wealthy Indians. (education, income level, children, consumption habits, news sources, etc.)
6. What news sources non-resident Indians go to keep in touch with local Indian news.
7. Bangalore luxury apartment competitive analysis.
8. Most important selling points for people seeking luxury units in Bangalore.
9. Where sales for luxury apartment sales in Bangalore come from.
10. Income level of surrounding areas:
a. Thanisandra Main Road, near Manyata Tech Park
b. Bengaluru, Karnataka 560077
c. Bavdhan, Pune, Maharashtra 411021
d. Off Hennur Road, Bengaluru, Karnataka 560077
e. Hosahalli, International Airport Road, Bengaluru, Karnataka 562157
11. What the advertising strategy and budget is for top real estate companies in India and globally.
This research will be used for marketing purposes.

Early Findings

Wealthy Indians

  • "The top 10% of the Indian population holds 77% of the total national wealth."
  • "There are 119 billionaires in India. Between 2018 and 2022, India is estimated to produce 70 new millionaires every day."
  • For the fiscal year 2018-19, Indian billionaires' total wealth was higher than the entire Union budget of India, which was at INR 24422 billion.
  • High net worth individuals (HNI) are focused on preserving, protecting, and growing their wealth and also allocating investments towards philanthropic initiatives and causes.
  • Indian HNIs are also exploring social impact investing.
  • India's wealthy put over 37% of their investments in Real Estate.

Income

  • Karnataka, the state where Bangalore, Off Hennur Road, Hosahalli, and Thanisandra Main Road is, had a per capita income of Karnataka 210,887 rupees in 2018-2019.
  • Maharashtra, the state where Bavdhan is, had a per capita income of 176,102 rupees in 2017-2018. Data from 2018-2019, was not available.
  • "Maharashtra has the highest GSDP among 33 Indian States and Union Territories."

Real Estate Ownership in India

  • "India prohibits foreigners from buying land."
  • According to India’s Ministry of External Affairs, a "foreign national of non-Indian origin, and a resident outside India, cannot purchase any immovable property in India unless such property is acquired by way of inheritance from a person who was resident in India."
  • "India allows foreigners to lease, but not exceeding five years. Foreign residents, however, may purchase land but only under certain conditions."

Summary

  • For the initial hour, we tried identifying as much of the requested information as possible. We were able to identify some early insights on wealthy Indians, foreign ownership of property in India, and income levels of Indian states.
  • A breakdown of income levels of the surrounding areas of Thanisandra Main Road, Bengaluru, Bavdhan, Off Hennur Road, and Hosahalli did not appear available on a public search, However, we were able to identify income levels of the states these areas are in (Karnataka and Maharashtra) which were described above.
  • Additionally, we found that foreign ownership of land or immovable property in India is not allowed. This suggests that there are probably few if any Americans buying luxury properties in India and Bangalore unless they have met certain conditions.
  • We recommend continuing the research to identify the other requested data points.
  • Feel free to add or select an option below.

Proposed next steps:

You need to be the project owner to select a next step.
We suggest research that provides the following: 1. We can research 2-3 insights on foreign ownership of property in India. Where available can try to identify insights relevant to India's laws on foreign ownership of property or land, any conditions they need to meet in order to own property, or any numbers/statistics on Americans who buy luxury properties in India and/or Bangalore. We will aim to describe and explain the insights, using hard data, analysis, and/or examples, as appropriate. 2. We suggest research that provides 2-3 insights on wealthy Indians. We can try to identify insights relevant to either their consumption habits, investments on real estate, and/or if available, how many properties wealthy Indians own on average. We will aim to describe and explain the insights, using hard data, analysis, and/or examples, as appropriate. 3. We can also create a demographic analysis of wealthy/rich Indians in order to identify the following (where available): their education, income level, children, age, gender, race, religion, socioeconomic status, income, education, marital status, or employment. 4. We suggest research that provides 2-3 insights on the main news sources in India. Where available, we can try to identify what news sources non-resident Indians go to to keep in touch with local Indian news and/or news sources that wealthy Indians prefer. We will aim to describe and explain the insights, using hard data, analysis, and/or examples, as appropriate.
We can also continue the research in order to identify the following: 1. We can also determine the top 3-5 Bangalore luxury apartments based on either sales/revenue, a ranked list, or similar metric and give a brief description of each item on the list. This can be used to inform a future competitive analysis on Bangalore luxury apartments. 2. Research that provides 2-3 insights on luxury apartments in Bangalore. Where available, we can try to identify insights relevant to the most important selling points for people seeking luxury apartments/units in Bangalore and/or who buys luxury apartments in Bangalore/where sales come from, or identify who is buying, what their profile is, and/or what they look for. We will aim to describe and explain the insights, using hard data, analysis, and/or examples, as appropriate. 3. We can also provide 2-3 insights on real estate marketing strategies in India. Where available, can try to identify insights on what the advertising strategies of top real estate companies in India are and insights on what their budgets are. We will aim to describe and explain the insights, using hard data, analysis, and/or examples, as appropriate. 4. Finally, we suggest research that provides 2-3 insights on global real estate marketing strategies. Where available, can try to identify insights on what the advertising strategies of top global real estate companies are and insights on what their budgets are. We will aim to describe and explain the insights, using hard data, analysis, and/or examples, as appropriate.