Obtain case studies on new and up and coming direct-to-consumer (DTC) brands that are about to spend big on advertising. The data will be used to target A+E nets as a way to help expand their business.
Promising DTC Brand
- Startups typically use the funding that they got to invest in marketing their products.
- Given this, the conclusion drawn was that startups who receive funding will most likely spend more in marketing activities.
- ASYSTEM offers wellness products that are developed for men.
- The DTC startup announced to its customers that its wellness products can help men to regain their "focus, stamina, energy, mood, and sex drive."
- The product launched last October 2019.
- It was able to obtain around $4 million in seed funding from Firstminute Capital, S28 Capital, PLG Ventures, and other investors.
- Cocodune allows customers to try on its swimwear offerings at their homes.
- These customers can then opt to purchase these products after trying them out.
- Initially, the company's campaign before launching the offering drew around 50,000 emails that signify interest in the product.
- Additional public relations activities pushed more customers to the "free home try-on platform."
- However, sky-high shipping, return and cleaning costs contributed to the company's decline.
- Furthermore, the demand for swimwear dropped as the season changes.
- This pushed the company's business health further down.
- Eleven James allows its subscribers to rent luxury watches.
- However, the cost of buying these high-priced watches significantly exceeded its customer acquisition expenses.
- This model is seen to be detrimental to most DTC brands as they first need to increase their equity and debt to purchase the items.
- This level of debt of DTC companies made them repel investors.
Proprietary Database Search Results
- In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.
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