Premium Tequila Industry


To understand the premium tequila industry.

Early Findings

  • Pricing on a bottle has been increasing. The price range for premium and ultra premium is now from under $50 up to $1,000.
  • Premium ranges from $50 to $300.
  • Consumers who understand the quality of this are driving these prices.
  • Most of them are aged in ex-bourbon barrels.
  • As the quality and price increase, the consumer interest increases as well.
  • Patron were the first producers of the ultra-premuim tequila.
  • About 6 brands control 85% of the market share in this space. Some of these companies include Patron, Don Julio, and Herradura.
  • Some producers from the top 12 brands include Casa Noble, El Tesoro, Espolòn, Milagro, and Partida.

Research proposal:

Only the project owner can select the next research path.
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