Prepared for josh k. | Delivered September 26, 2019
Premium Tequila Industry
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To understand the premium tequila industry.
TEQUILA INDUSTRY (PREMIUM)
Pricing on a bottle has been increasing. The price range for premium and ultra premium is now from under
$50 up to $1,000.
Premium ranges from
$50 to $300
Consumers who understand the
of this are driving these prices.
Most of them are aged in
As the quality and price increase, the
interest increases as well.
Patron were the
of the ultra-premuim tequila.
About 6 brands control
of the market share in this space. Some of these
include Patron, Don Julio, and Herradura.
Some producers from the top
include Casa Noble, El Tesoro, Espolòn, Milagro, and Partida.
Patron is acquired by
Bacardi is a
that has acquired
of Patron Spirits.
acquired by this company include Cazadores and Corzo.
During this acquisition, Patron's enterprise value stood at