Collagen Supplements

Goals

Describe the collegen market in each of the following countries: China, UK, Canada, Japan, S. Korea, France, Germany. For each, specifically focus on identifying the most popular ways for using collagen for health and beauty, the top brands (2-4) in the indigestible collagen category, the most popular college products that each of the top brands sells, the primary benefits of these products, the claims of these products, and the active ingredients in each of these products.

Early Findings

China Overview

Fancl

  • The most popular Fancl collagen products seem to be the Fancl Deep Charge line, which includes a drink, tablet, powder and ingestible jelly.
  • The company claims these products replace collagen to help rejuvenate skin.
  • Active ingredients in the drink include HTC Collagen (Tripeptide-rich collagen peptide), Roses bud extract powder, Vitamin C, Glucosylceramide, Hyaluronic Acid, Lingonberry extract containing resveratrol, and Caffeine. The drink is supposed to be fast acting.
  • Active ingredients in the tablet include HTC Collagen (Tripeptide-rich collagen peptide), Roses bud extract powder, and Vitamin C.
  • Active ingredients in the powder include HTC Collagen (Tripeptide-rich collagen peptide), Roses bud extract powder, Vitamin C, and Hyaluronic Acid.
  • Active ingredients in the jelly include HTC Collagen (Tripeptide-rich collagen peptide), Roses bud extract powder, Vitamin C, Glucosylceramide, and Hyaluronic Acid.

Proposed next steps:

You need to be the project owner to select a next step.