APAC High-End Hotel Selection Journey

Goals

Determine the luxury travelers' user journey when choosing a hotel in the Asia Pacific region. This includes relevant information on user segmentation, booking time frames, and high-level touchpoints when selecting and booking hotels.
The data will be used to develop a complete funnel marketing strategy for a boutique hotel chain in Australia.

Early Findings

HOTEL SELECTION PROCESS


BOOKING TIME FRAMES


BOOKING TOUCHPOINTS


USER SEGMENTS

Proposed next steps:

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