Apparel Retail Store Sales vs Online Sales

Goals

To understand the apparel retail space by finding stats surrounding the percentage of sales that are done online and the percentage of products bought in stores.

Early Findings

Apparel Retail Store Sales vs Online Sales: Global

  • In 2018, about 27% of global apparel/fashion sales were made online.
  • Seventy-three percent of global apparel/fashion sales were made in retail stores.
  • Online sales reached $484 billion in 2018.
  • By 2022, nearly 36% of sales will be made online, totaling to $765 billion.
  • "Fifty-eight percent of global online consumers made a purchase online in 2018 — about half of these shoppers bought clothing, accessories, or footwear."
  • The number of global online fashion buyers is expected to reach 911 million by 2022.
  • In 2018, apparel accounted for 65% of the online fashion market, "followed by footwear (25%) and bags and accessories (10%)."

Apparel Retail Store Sales vs Online Sales: the United States

  • As of 2018, e-commerce accounted for more than a third of all apparel sales in the United States, with a penetration rate of 34.4%, up from 30.6% in 2017.
  • Online apparel sales grew 18.5% in 2018 over 2017, "far faster than total apparel retail sales growth at 5.3%."

Proprietary Research Databases

  • In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.

Proposed next steps:

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