Apparel Retail Store Sales vs Online Sales: Global

• In 2018, about 27% of global apparel/fashion sales were made online.
•  Seventy-three percent of global apparel/fashion sales were made in retail stores.
• Online sales reached $484 billion in 2018.
• By 2022, nearly 36% of sales will be made online, totaling to $765 billion.
• "Fifty-eight percent of global online consumers made a purchase online in 2018 — about half of these shoppers bought clothing, accessories, or footwear."
• The number of global online fashion buyers is expected to reach 911 million by 2022.
• In 2018, apparel accounted for 65% of the online fashion market, "followed by footwear (25%) and bags and accessories (10%)."

Apparel Retail Store Sales vs Online Sales: the United States

• As of 2018, e-commerce accounted for more than a third of all apparel sales in the United States, with a penetration rate of 34.4%, up from 30.6% in 2017.
• Online apparel sales grew 18.5% in 2018 over 2017, "far faster than total apparel retail sales growth at 5.3%."

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