Wonder

Research Outline

Prepared for sam2 | Delivered November 20, 2020

Apple Mac IT support services - London

Goals

To find businesses from the London area using Apple Mac technology with more than 75 employees and annual revenue of £5m, or start-ups with VC funding, that may meet the criteria of thinking of IT as an investment, are looking to partner with their IT provider and have significant IT budgets to enable the creation of a new brand, website, and marketing campaign.

Early Findings

Because the technology used by most companies is not available in the public sphere, we started with the assumption that certain industries would be most likely to use Apple Mac and focused our research there.
DataThere are currently 23 companies in London with revenue over £5m and more than 75 employees in industries that traditionally use Apple-centric technology. These industries include Advertising, Publishing, Media, and Graphic Design. 
The six largest companies by employee number are Exterion Media
, Informa UK Ltd.
, Mountain Warehouse
, News UK
, Hachette UK
, and Euromoney magazine.
The five largest by revenue are  Newgate Communications
, ADM Promotions
, News UK   at $50 million to $100 million and Informa UK Ltd.
 and Mountain Warehouse at $100 million to $500 million.
There are 55 start-ups in London with Venture Capital funding
Exterion MediaA sample of the type of information available is shown below.
Exterion Media is part of the Global Media company and works in the outdoor advertising arena. 
Global Media also provides digital audio exchange through a new division called DAX 
Global has a corporate social responsibility policy and provides information on their activities in the areas of people, communities and the environment.