Delivered September 11, 2019. Contributor: Ashley N.
To provide insights and articles that help to compare and contrast the level approval seeking behavior among Gen Z and Millennials.
APPROVAL SEEKING AMONG MILLENNIALS
According to a 2018 article by Forbes, "employer approval is the number one predictor of Millennial job satisfaction."
A 2014 study found that Millennials "seek constant reassurance from friends and family when it comes to shopping."
A 2017 article published by Fortune notes that when it comes to Millennials "recognition and real-time feedback is essential for them to calibrate and adjust their work, [and a] recent Gallup study discovered that employees are happiest when they receive some form of recognition every seven days."
Additional research has found that "Millennials compare themselves more to peers and suffer from FOMO culture whereas Gen Z values individuality."
APPROVAL SEEKING AMONG GENERATION Z
A study published in 2018 found that "Gen Z seeks immediate validation and acceptance through social media, [and] they curate different social media personas in order to please each audience and minimize conflict or controversy." However, the study also notes that "Gen Z is hyperaware of the negative stereotypes that have plagued Millennials" which could suggest that Gen Z doesn't want to come off as deliberately seeking approval.
The study also found that "they seek social validation and inclusion, but are looking to differentiate themselves professionally," adding that "Gen Z has been strongly shaped by their individualistic, self-reliant Gen X parents and they’re committed to avoiding the mistakes their meandering millennial predecessors made."
Only the project owner can select the next research path.