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Research Outline
Prepared for Mallaury B. | Delivered August 29, 2019
Asian Social Media Trends
Goals
The goal is to gain insights on social media use in Thailand, Indonesia, and the Philippines in order to inform a pitch for a global soft drink brand.
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Early Findings
THAILAND
Among any age in Thailand, the penetration of Facebook is
93%
, LINE is
84%
, Instagram is
65%
, and Twitter is
52%
.
74%
of Thailand's total population uses some form of social media.
Thailand's largest group of Facebook users is people age
18 to 35
.
Thai businesses report that video content on Facebook creates the most engagement, at over
7%
.
According to one survey,
74%
of Gen Z and Millennials in Thailand are more likely to trust a brand if their products have been talked about by social media influencers.
Some
top
social media influencers in Thailand are
Amata
C
h
i
t
t
a
s
e
n
e
e
,
D
a
v
i
k
a
h
H
o
o
r
n
e
, and
P
o
n
y
b
a
h
.
PHILIPPINES
There are about
76 million
active social media users in the Philippines.
97%
of social media users are active on Facebook,
96%
on YouTube, and
64%
on Instagram.
The largest group of social media users in the Philippines are in their
late teens and early 20s
.
Some top social media influencers in the Philippines are
Nicole Syjuco
,
Camille Co
, and
Kryz
U
y
.
INDONESIA
We found very little information on social media trends in Indonesia, besides this
graphic report
that includes a few statistics on how users use Facebook.
Some
top
Instagram influencers in Indonesia include
Rachel
V
e
n
n
y
a
,
De'
a
r
r
a
Taylor
, and
Natasha Wilona
.
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Suggested Industry
Your research manager recommends working with a
Generalist
A Generalist is Industry Agnostic and give you the best value.
Prepared By
Alexandra Y.
3831 assignments | 5.0