THAILAND

• Among any age in Thailand, the penetration of Facebook is 93%, LINE is 84%, Instagram is 65%, and Twitter is 52%.
•  74% of Thailand's total population uses some form of social media.
• Thailand's largest group of Facebook users is people age 18 to 35.
• Thai businesses report that video content on Facebook creates the most engagement, at over 7%.
• According to one survey, 74% of Gen Z and Millennials in Thailand are more likely to trust a brand if their products have been talked about by social media influencers.
• Some top social media influencers in Thailand are Amata Chittasenee, Davikah Hoorne, and Ponybah.

PHILIPPINES

• There are about 76 million active social media users in the Philippines.
•  97% of social media users are active on Facebook, 96% on YouTube, and 64% on Instagram.
• The largest group of social media users in the Philippines are in their late teens and early 20s.
• Some top social media influencers in the Philippines are Nicole Syjuco, Camille Co, and Kryz Uy.

INDONESIA

• We found very little information on social media trends in Indonesia, besides this graphic report that includes a few statistics on how users use Facebook.
• Some top Instagram influencers in Indonesia include Rachel Vennya, De'arra Taylor, and Natasha Wilona.