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Research Outline
Prepared for Mandolin M. | Delivered October 17, 2019
At-Home Test Consumers
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Goals
To obtain demographic and psychographic data on consumers who use at-home tests such as EverlyWell and LetsGetChecked.
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Early Findings
EverlyWell
offers at-home tests in
46
US states.
The company provides tests for customers who are
over the age of 18
.
However, state regulations
prohibit
it from shipping its kits to buyers who are in
New Jersey, New York
, Rhode Island, and Maryland.
LetsGetChecked has a lot of
sexual health tests
, comprising combinations of different individual tests, like the
Complete 10
, Basic 3, and Standard 5.
LetsGetChecked provides colon cancer tests that are particularly relevant for people who are more than
50 years
old.
Also, these cancer tests are for people who have a first-degree relative that "has had any form of
colorectal cancer
".
Its HPV tests are relevant for
women
who are more than
30 years
old.
Some consumers are beginning to opt for the "
privacy and accessibility
of at-home tests". As a result, many of the companies that provide these private tests "
target millennials
, who are disproportionately affected by STDs".
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