Prepared for David H. | Delivered October 12, 2019
Atria Senior Living Media Coverage
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Provide a media analysis of Atria Senior Living, with a specific focus on their multi-brand approach
As part of their
brand diversification efforts
, Atria Senior Living recently announced their new middle-market brand,
The company also
added to their leadership team
to facilitate the expansion, which included hiring a new chief HR officer, appointing Regan Atkinson as senior vice president of product development.
CEO John Moore
mentioned in 2019
that Atria hoped their diversification process would result in five brands by the end of 2019, which diversify primarily by price point.
It was also noted that earlier in the year,
as chief human resources officer and Kelli Corney as vice president of strategic marketing and creative.
CEO Moore had hinted about their
branding towards middle market,
when asked about it May, when he said that offering high quality product at middle market pricing was “really, really tough problem to solve.”
Atria also began working on a project in partnership with New York based company
The first upscale development the brand unveiled in this partnership was their San Francisco based development, aimed to create
assisted living rooms.
the same company responsible for the well-known Hudson Yards project.
Atria Senior Living was also mentioned in the news for incorporating a program called
Atria Engage Life
into their facilities, which focuses on bringing meaning and joy to the lives of senior residents.