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Attitudes towards charitable runs/walks

Goals

To advise a charity that focuses on cancer-research on ways to attract new givers (participants who give their time or money). To better understand the trends associated with charitable run/walk programs and re-evaluate whether there are new ways to design them to better effect, to see higher numbers of participants and raise more money.

Early Findings


We found some proprietary research from one of our data partners which may be helpful:
Attitudes toward Charities and Non-profits — US — October 2016 (Mintel International Group Ltd., $4895).
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Proposed next steps:

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