Audiograms

Goals

To understand audiograms, how brands use them, how media is using them, the best practices when creating them, why companies/brands use them, and how social influencers use them.

Early Findings

Audiogram Overview

  • An audiogram is "an audio wave animation." In order to get compelling social media content, one may add images and text.
  • Initially, an audiogram was open source. At the moment, there are apps that can do this instead.
  • The moving audio waves may take different shapes and can be used to make the post pop out more.
  • It is the ideal tool that can be used to get audio content onto social media.
  • Wavve is an online platform that can be used to create audiograms for social media posts.
  • An audiogram is one of the best ways to enhance engagement on Twitter. It is considered as one of the best nine tools to incorporate.
  • Audiograms are great as they easily repurpose a piece of audio and create a video format, increase shares and listens to podcast episodes, increase organic social media engagement, and increase discoverability of podcasts.
  • Audiogram on Instagram has a hashtag popularity of long-life, 11.2 average comments, and 249.4 likes.
  • Audiograms are great for promoting podcasts, radio shows, audio books, and blogs.
  • The two main competitive tools for making audiograms are Headliner and Wavve.
  • These two tools are free although Wavve requires a fee at some point in the process.
  • Wavve's free option allows one to create videos up to 24 seconds. One will need to join their paid plans to make longer videos. The three plans are Alpha, Beta, and Gamma with cost ranging from $10 to $30.
  • At the moment, Headliner is 100% free.
  • Additional comparisons can be found here.

Proposed next steps:

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