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Research Outline
Prepared for Janet K. | Delivered February 27, 2020
UI/UX Audit: Sisense
Review your project details
Goals
To prepare for a meeting with Sisense to acquire their website by researching and performing a cursory UI/UX audit of the Sisense's website and identify where Sisense meets/does not meet UI/UX best practices
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Early Findings
UI/UX Best Practices
Websites are
scannable
: Sisense uses large
infographics
and visuals that pop up as you scroll down the page. The infographics are not just at the top of the page but are used
throughout
the whole homepage, dropdowns, and other pages on the site.
Clarity
and simplicity: Sisense includes
4
main call-to-action buttons on its homepage with a few additional less important CTAs. A
potential issue
here is that there may be too many buttons leading off of the homepage and overwhelms the reader. Sisense
does
use consistent colors, text, and similar infographics throughout the whole site. Sisense also includes a large
number
of options on their dropdowns that may confuse readers.
Visual Hierarchy
:
On
the homepage and every other page, Sisense uses a large infographic or video that creates a visual hierarchy with the most important information above the fold and informs the reader of what each page is about. Their "
Pricing
" page is an example of a bold, clear, and simple infographic that works as a focal point and includes a CTA button.
Incorporate the
User Experience Qualities
(useful, desirable, findable): The site is
easy
to find and populates automatically into Google search bar. Infographics represent different elements, cue the reader to what each section is about, and are fun (i.e., the smaller infographics on the "
Product
" page).
Create consistent
UI elements
: The
site
as a whole uses a large amount of UI elements such as dropdown lists, social media buttons (that do take you to the appropriate page), pagination, and helpful tip boxes.
Strategic use of
color/texture
: Sisense consistently uses its
color scheme
(yellow, black, and white) throughout the site. There are instances where it uses additional colors (purple, pink, and green) on the "
Platform
" page. These do stand out as different from the rest of the pages and are
noticeable
.
System
communicates
: An example of a communication is when a user tries to get a quote without filling out all the required boxes, the system highlights the information in red that needs to be filled out and a red box with "
!
R
e
q
u
i
r
e
d
" appears.
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