UI/UX Best Practices

• Websites are scannable: Sisense uses large infographics and visuals that pop up as you scroll down the page. The infographics are not just at the top of the page but are used throughout the whole homepage, dropdowns, and other pages on the site.

•  Clarity and simplicity: Sisense includes 4 main call-to-action buttons on its homepage with a few additional less important CTAs. A potential issue here is that there may be too many buttons leading off of the homepage and overwhelms the reader. Sisense does use consistent colors, text, and similar infographics throughout the whole site. Sisense also includes a large number of options on their dropdowns that may confuse readers.
•  Visual Hierarchy: On the homepage and every other page, Sisense uses a large infographic or video that creates a visual hierarchy with the most important information above the fold and informs the reader of what each page is about. Their "Pricing" page is an example of a bold, clear, and simple infographic that works as a focal point and includes a CTA button.
• Incorporate the User Experience Qualities (useful, desirable, findable): The site is easy to find and populates automatically into Google search bar. Infographics represent different elements, cue the reader to what each section is about, and are fun (i.e., the smaller infographics on the "Product" page).
• Create consistent UI elements: The site as a whole uses a large amount of UI elements such as dropdown lists, social media buttons (that do take you to the appropriate page), pagination, and helpful tip boxes.
• Strategic use of color/texture: Sisense consistently uses its color scheme (yellow, black, and white) throughout the site. There are instances where it uses additional colors (purple, pink, and green) on the "Platform" page. These do stand out as different from the rest of the pages and are noticeable.
• System communicates: An example of a communication is when a user tries to get a quote without filling out all the required boxes, the system highlights the information in red that needs to be filled out and a red box with "! Required" appears.