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Research Outline
Prepared for Carmen P. | Delivered August 6, 2019
Augmented Reality Experiences
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Goals
Determine what drives people to participate in physical, gamified experiences or augmented reality games like Pokemon Go.
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Early Findings
DRIVERS
In 2016, there were more than
20 million
daily users of the Pokemon Go app due to ease of access on a mobile device.
The most common publicized driver for users to play augmented reality games like Pokemon Go has to do with
fitness
. Augmented reality allows players to immerse themselves in a semi-virtual world, while still interacting with the physical one.
Parent's concern for
fitness
in children that liked to game is a driver for allowing their young children to play AR games that allow them to interact with objects in their house or go on walks/bike rides.
In addition to fitness,
social interaction
is another driver for players in the AR world. There are many opportunities to meet new people through interacting during
g
a
m
e
p
l
a
y
as well as through social media groups.
In addition, the implementation of
community days
in Pokemon Go where people come together for a few hours once a month to hunt a specific Pokemon with a high chance of it being "shiny" has further integrated the social aspect of the game.
While
nostalgia
seems to play a part in the initial driver for adults downloading the game, making friends and finding like-minded individuals is one of the main reasons Pokemon Go has remained sustainable.
SIMILAR GAMES
Harry Potter: Wizards Unite
Ingress
Zombies, Run
Brickscape
Jurrasic World Alive
The Walking Dead: Our World
ARrrrrgh
Temple Treasure Hunt
Knightfall: AR
ADDITIONAL FINDINGS
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w
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stud by
Science Direct
analyses the drivers of Pokemon Go users through a thematic analysis.
In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.
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