Australia Boutique Hotels: Competitive Analysis
Determine the competitive landscape of boutique hotels in Melbourne and Brisbane. This information will be used for a hotel brand positioning marketing strategy for a property in Australia.
The Adelphi Hotel
Ovolo Inchcolm Brisbane
- The Ovolo Inchcolm Brisbane is a boutique hotel in Brisbane that has been recently renovated.
- The hotel is located inside a building that was erected during the 30s.
- Ovolo's rock n' roll design is considered to be an epitome of luxury.
- The hotel's design is also being compared to an artist's hangout in Paris because of its creativity-inducing ambiance.
- Salon de Co is a high-end restaurant inside the hotel's premises.
- The restaurant tries to balance a home-like atmosphere and its artistic ambiance by applying concepts from the Art Deco era and the crazy years.
Spicers Balfour Hotel
- The Spicers Balfour Hotel is known for its well-designed rooms and interior area.
- The award-winning hotel combines elegance with a home-like atmosphere.
- The hotel features a veranda and a garden with sweet-smelling plants.
- Spicers Balfour has its own restaurant called "The Balfour Kitchen." The restaurant serves modern Vietnamese cuisine with a touch of French-style cooking.
- The hotel offers various experiential attractions such as winery tours, rainforest tours, eco safari, perfumery, and a river cruise.
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