Prepared for Tom W. | Delivered October 16, 2019
Australian GenZ/iGen Customer Segment
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Determine the social media habits and digital content categories that are the most popular with 16-25-year-olds in Australia. The information will be used in an RFP for P&G and Gillette.
AUSTRALIAN GEN Z DIGITAL CONTENT PREFERENCES
The Gen Z generation include those who were born between
1991 and 2005
, around 14 to 28 years old.
of them prefer to visit the YouTube platform compared to
who were more inclined to use Facebook.
of Gen Z individuals use Pinterest.
As for Instagram, around
of Gen Zs are active on this platform.
is the main concern of millennials and Gen Zs in Australia.
One of the top aspirations of Gen Zs in the country is
purchasing a house
Australian Gen Z travelers prefer
Based on the young generation's brand preferences, some of the categories of the content that they are interested in are
health and beauty
, telecommunications, and digital and technology products.